About Fox Powersports

The Fox Family powersports and marine divison proudly serves riders and boaters across Michigan and beyond through a diverse group of locations rooted in passion, experience, and community. From Fox Powersports Grand Rapids, our flagship destination offering one of the region’s largest selections of OEM's and models from motorcycles, ATVs, side-by-sides, snowmobiles, and watercrafts, to Fox Powersports Lakeside, starting as a family-operated dealership founded in 1998 on the belief that every customer should feel at home, our commitment to exceptional service remains unwavering. That same family-first philosophy continues at Fox Powersports Nelson’s Speed Shop, where honest pricing and personalized care have earned the trust of riders and boaters throughout Greenville and beyond.

In the heart of Michigan’s trail country, Fox Powersports Peacock carries a rich history dating back to the 1970s—growing from a small community stop into a trusted hub for off-road enthusiasts exploring surrounding state and federal lands. On the water, Fox Marine delivers marine excellence with top-tier boat brands, expert guidance, and a customer-first ownership experience designed to make every season unforgettable. And for those who live for the open road, Grand Rapids Harley-Davidson stands as a cornerstone of West Michigan motorcycling—connecting riders to iconic Harley-Davidson motorcycles, genuine parts, and lifelong riding relationships.
 

Together, our locations are united by a shared purpose: to deliver industry-leading products, knowledgeable teams, and an experience built on trust, passion, and long-term relationships. Whether you ride, drive, or boat, the Fox Family is here to support every adventure—before the sale and long after the keys are in your hand.
 

Vision:

Connecting people with their passion.

Mission:

Sharing our communities' passion for riding and active lifestyles by developing our industry leading team who can bring the passion to life.
 

Values:

1.    Honesty: We value integrity and have built our reputation by always demonstrating that we are genuine, real, credible and transparent.

2.    Respect: We show consideration, appreciation, and respect for the individual in all of our interactions.

3.    Excellence: We strive to provide more than what is expected by our customers, fellow team members and our community. We take pride in doing the job right and exceeding expectations.

4.    Teamwork: We work together as a team to ensure our customers have a remarkable experience.

5.    Enthusiasm: We have the energy and passion to provide our customers with the best service and strive to make their experience with us a remarkable one. Enthusiasm is contagious.

6.    Fun: We enjoy what we do and the team members we do it with.